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Article
Publication date: 10 April 2017

Eunju Ko, Byeong-Joon Moon and Peter Magnusson

Abstract

Details

International Marketing Review, vol. 34 no. 2
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 3 May 2016

Kim Boes, Dimitrios Buhalis and Alessandro Inversini

Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism…

14662

Abstract

Purpose

Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism destination.

Design/methodology/approach

The paper explores the core components of smartness through case study analysis of well-established smart cities.

Findings

The paper conceptualises smartness and argues ICT, leadership, innovation and social capital supported by human capital are core components of smartness. Although ICT is a critical enabler for smart tourism destinations, it is insufficient on its own to introduce smartness. The combination of hard and soft smartness components within a S-D logic ecosystem structure holds the potential for sustained competitive advantage and enhancement of quality of life of both residents and tourists in smart tourism destinations.

Originality/value

The paper extends the application of S-D logic to the context of smart tourism destinations, specifically to examine the smartness concept as a means for competitiveness in tourism destinations.

Details

International Journal of Tourism Cities, vol. 2 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Content available
Article
Publication date: 28 June 2011

Francisco J. Lara

215

Abstract

Details

Management Decision, vol. 49 no. 6
Type: Research Article
ISSN: 0025-1747

Content available
Article
Publication date: 4 October 2011

Jone L. Pearce

1221

Abstract

Details

Development and Learning in Organizations: An International Journal, vol. 25 no. 6
Type: Research Article
ISSN: 1477-7282

Article
Publication date: 20 January 2012

Shital Patil and Vijaya Puri

The purpose of this paper is to study properties of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films for application in tuned devices.

Abstract

Purpose

The purpose of this paper is to study properties of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films for application in tuned devices.

Design/methodology/approach

The effect of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films overlay of different thickness on Ag thick film microstrip rectangular patch antenna was investigated in the X band (8‐12 GHz). Using Ag thick film microstrip rectangular patch antenna the thick and mixed thick films was characterized by microwave properties such as resonance frequency, amplitude, bandwidth, quality factor and input impedance. Using the resonance frequency the permittivity of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films was measured.

Findings

Cubic structure of single magnesium oxide and monoclinic structure of bismuth oxide was present in mixed thick film. Also the morphology of single thick films was maintained in mixed thick film of magnesium oxide‐bismuth oxide. Due to overlay magnesium oxide and magnesium oxide‐bismuth oxide mixed thick films, change in resonance frequency shifts towards high frequency end was observed. Dielectric constant of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick film calculated from resonance frequency decreased with increase in thickness.

Originality/value

The microwave properties using Ag thick film microstrip patch antenna due to overlay of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films have been reported for the first time. Thickness of overlay dependent tuning of the antenna has been achieved.

Book part
Publication date: 21 December 2010

Steven Kahl, Young-Kyu Kim and Damon J. Phillips

We explore how the long-run success of cultural products is affected by the identities of the product's originators and early adopters. Using U.S. jazz recordings from 1920 to…

Abstract

We explore how the long-run success of cultural products is affected by the identities of the product's originators and early adopters. Using U.S. jazz recordings from 1920 to 1929, we found that songs were more likely to be later covered from 1944 to 2004 if they followed a pattern of having black originators and white early adopters. Moreover, we provide evidence that this pattern is independent of a song's commercial success, resources available to a song's originators, and group-level indicators such as size and experience. We conclude that late adopters (musicians after World War II (WWII)) were attracted to songs that followed a narrative of both “lowbrow” origins and early adoption by those considered “highbrow” with respect to jazz. The findings also support a new means for considering the role of identities as the building blocks of genres, in particular, and categories more generally.

Details

Categories in Markets: Origins and Evolution
Type: Book
ISBN: 978-0-85724-594-6

Article
Publication date: 28 September 2012

Cristobal Arrieta, Sergio Uribe, Jorge Ramos‐Grez, Alex Vargas, Pablo Irarrazaval, Vicente Parot and Cristian Tejos

In medical applications, it is crucial to evaluate the geometric accuracy of rapid prototyping (RP) models. Current research on evaluating geometric accuracy has focused on…

Abstract

Purpose

In medical applications, it is crucial to evaluate the geometric accuracy of rapid prototyping (RP) models. Current research on evaluating geometric accuracy has focused on identifying two or more specific anatomical landmarks on the original structure and the RP model, and comparing their corresponding linear distances. Such kind of accuracy metrics is ambiguous and may induce misrepresentations of the actual errors. The purpose of this paper is to propose an alternative method and metrics to measure the accuracy of RP models.

Design/methodology/approach

The authors propose an accuracy metric composed of two different approaches: a global accuracy evaluation using volumetric intersection indexes calculated over segmented Computed Tomography scans of the original object and the RP model. Second, a local error metric that is computed from the surfaces of the original object and the RP model. This local error is rendered in a 3D surface using a color code, that allow differentiating regions where the model is overestimated, underestimated, or correctly estimated. Global and local error measurements are performed after rigid body registration, segmentation and triangulation.

Findings

The results show that the method can be applied to different objects without any modification, and provide simple, meaningful and precise quantitative indexes to measure the geometric accuracy of RP models.

Originality/value

The paper presents a new approach to characterize the geometric errors in RP models using global indexes and a local surface distribution of the errors. It requires minimum human intervention and it can be applied without any modification to any kind of object.

Details

Rapid Prototyping Journal, vol. 18 no. 6
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 19 July 2011

Nina M. Iversen and Leif E. Hem

Consumers' evaluations of brand extensions have gained considerable attention in the marketing literature. The purpose of this study is to investigate how a brand's perceived…

2747

Abstract

Purpose

Consumers' evaluations of brand extensions have gained considerable attention in the marketing literature. The purpose of this study is to investigate how a brand's perceived global or local origin impacts evaluations of brand extensions and creates transfer effects of brand meaning. The paper conceptually characterizes the transference process and empirically tests the nature and extent of spillover effects of origin associations across multiple parent brands and extensions.

Design/methodology/approach

For the empirical testing of the conceptual model of transfer effects of origin associations we undertook a cross‐sectional consumer survey amongst a sample of 267 Norwegian respondents. Structural equation modelling was used to investigate the causal relationships between the latent exogenous and endogenous variables in the conceptual model.

Findings

The present study indicates that the global and local origin framework, first introduced by Steenkamp et al. in 2003, can explain the occurrence of reciprocal transfer of brand meaning across parent brands and extensions. The paper shows that global and local origin associations operate in a manner very similar to brand associations in the transference of perceptions. It finds that distinct origin associations influence the pre‐brand image and drive the forward effect on the attitude towards the extension as well as the subsequent backward effect upon the post‐brand image of the parent brand.

Originality/value

This paper reveals for the first time that distinct origin associations can initiate spillover effects across parent brands and extensions. This study is therefore an important step towards the generalizability of main brand extension studies to other contexts such as extensions of global brands.

Details

International Marketing Review, vol. 28 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 28 August 2020

Shijiao Chen, Malcolm J. Wright, Hongzhi Gao, Huan Liu and Damien Mather

Industry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to reduce…

1630

Abstract

Purpose

Industry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to reduce risk. As institutions vary by country, country-of-origin (COO) acts as a salient cue for consumers to identify institutional quality and thus evaluate risk when making purchase decisions. However, in the era of globalisation, identification of institutional quality becomes complex as global value chains involve different countries such as brand origin (BO) and country-of-manufacture (COM). Therefore, this research investigates how BO and COM individually and jointly affect consumers' institutional perceptions and subsequent purchase decision-making in the presence of systemic risk.

Design/methodology/approach

This research includes three studies (n = 764) employing surveys and choice modelling experiments with samples from China and the USA.

Findings

The results show that BO and COM relate to different institutional perceptions. BO evokes perceptions of legitimacy and the regulatory environment, while COM evokes perceptions of the normative and the regulatory environment. The combination of BO and COM determines how institutional quality is communicated and further affects consumers' legitimacy perceptions, preferences and willingness to pay a price premium.

Originality/value

This research contributes to understanding the effect of BO and COM in the context of complex value chains from an institutional perspective. It also provides implications for leveraging complex COO cues with BO and COM information to improve consumers' institutional perceptions.

Details

International Marketing Review, vol. 38 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 30 March 2021

Ting-Hsiang Tseng, Nga Cheng Chan, Matthew Tingchi Liu and Chieh-Yu Lin

The purpose of this study is to examine the effects of brand origin (BO) misperception (hereafter BOM) or non-identification on brand equity. Besides, the current study…

Abstract

Purpose

The purpose of this study is to examine the effects of brand origin (BO) misperception (hereafter BOM) or non-identification on brand equity. Besides, the current study investigates the moderating role of brand strength in the relationship between BOM and brand equity.

Design/methodology/approach

The current study adopted a 4 (BO identification: favorable BOM vs adverse BOM vs non-identification vs correct identification) × 2 (brand strength: strong vs weak) between-subjects design. A total number of 547 participants performed assessments on the automotive brand. The current study selected three strong brands and three weak brands for tests. In the experiment, respondents had to associate the brand with its country of origin. The assignment of BO conditions was based upon respondents' natural responses provided. ANOVA was used for data analysis.

Findings

The results indicate that as compared to correct BO identification, BOM (either adverse or favorable) or non-identification exerts a more negative impact on brand equity. Moreover, the study demonstrates that brand strength moderates the effect of perceived BO on brand equity.

Originality/value

This study provides empirical support to the notion that BOM is detrimental to brand equity. Specifically, when adverse BOM occurs, a strong brand suffers more from the negative consequences resulted than a weak brand does. Conversely, when consumers misattribute the BO to a country with a stronger image than its real origin (i.e. favorable BOM), the resulting negative effect is reversed. Moreover, the non-identification of BO hurts the brand equity of both strong and weak brands.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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